Tag Archives: Bed Bath & Beyond

College Life – A Clean Beginning!

I am please to introduce our first guest writer.  Ms. Samara Green, a freelance writer from the Huffington Post and College Freshman at Barnard College, Columbia University in New York City.

 College Life   A Clean Beginning!

Barnard College, Columbia University

Samara called us while in the midst of a major shopping spree at Bed Bath & Beyond, outfitting her new urban dorm room.  She spotted Dr. Doormat and although she claims to not be a germophobe or allergy sufferer, she realized the benefits of keeping her new digs clean.  At Bed Bath, Samara saw the Autumn Red apartment size mat as an option on the box but the store only carried Charcoal gray.  Samara quickly scanned the QR code on the box to locate us and called to order the Autumn Red mat for her big move.   Samara said, “Living in an urban environment at college is a big change and I really don’t want all that city street grime in my new dorm room.”  We’re so excited to be a part of Samara’s first step into college life and what better way to start.  We are sure Dr. Doormat will serve her well and help to provide Samara and her new roommate with the first line of defense against allergens, harmful pollutants and microorganisms in her new world.

 College Life   A Clean Beginning!

Surrounded by all of her new things after a major shopping spree at Bed Bath & Beyond.

The empty room greeted me. It was small and echoed with our voices. Lizzie and I ran up to see where we would live for the next 10 months. I had arrived at my college dorm. A day I had dreamed about for years had finally come. The space was pregnant with all my hopes and dreams. Will I make lifelong friends? What will I study? Can I manage the workload and still have fun? Where will I study abroad? Will I speak about this time nostalgically as my parents and their college friends do whenever they speak of their college years? Almost reverent, they conjure up images of crazy parties (hard to believe knowing my parents), and meaningful friendships that still endure—I know this because I have met some of these friends, friends that started relationships with my parents over 35 years ago.

 College Life   A Clean Beginning!

Samara’s New Dorm Room

So, now I gaze through the portal of Room 721 into my new life. The clean slate, the “tabula rasa” that is my life now. It’s the bare shelves, the empty drawers, and the open closet that will be filled anyway I decide to fill them. I get to choose it all. The options are overwhelming to me and I catch my breath, nervous and excited at the same time. I glance out the window to the majestic buildings in the distance, topped with gryphons and gargoyles, like security guards cautioning me for the road’s perils. I unpack my clothing, hang the shoe bag and put up my photos and favorite knick-knacks to remind me of home and family. Then, I symbolically place my Dr. Doormat at the entrance; I wipe three times and enter. I am off to the official start of my new life, the blank sheet of paper, the start of something new, not just figuratively, but literally as well, truly a clean beginning.

Ms. Samara Green
Student, Freelance Writer
Barnard College, Columbia University

When we heard Ms. Green’s story we invited her to share with us her perspective on beginning college life.   So often we focus on young children going back to school and health risks and concerns associated with little ones crawling on the floor.  They do grow up!

We are so proud to be able to give our customers peace of mind and be a part of some of the biggest milestones in their lives, whether it’s beginning the first year of college or coming home from the hospital with a new baby.

May Every Step You Take Be Healthy!

Best Regards,

signature College Life   A Clean Beginning!

Debbie Estis Greenspan
Founder/CEO/Mom
Dr. Doormat, Inc.

May Every Step You Take Be Healthy!

Best Regards,
Debbie Greenspan's signature
Debbie Estis Greenspan
Founder/CEO/Mom
Dr. Doormat, Inc.

Hiring An Assistant Helped Me “Do It All”

One of the ways I want to use this blog is as a way of sharing what it’s like to run my business.  This under-the-hood perspective will cover a wide range of topics and may sometimes surprise you.  I’m calling it, understandably, “Under the Hood.”

Under the Hood: Hiring An Assistant Helped Me “Do It All”

 Hiring An Assistant Helped Me “Do It All”

It’s time to hire an assistant!

As a mom and a business owner, I feel like my life is a relay race. A year ago, I was on the verge of re-launching my business and had a pending contract with my first major retailer, Bed Bath & Beyond.  This jump would take me to the next level.  I felt like I was drowning–and that’s not a productive way to manage my business or my life. I knew I needed the space and the time to be proactive instead of always reactive.

I felt it was both financially responsible and emotionally necessary for me to build more of an infrastructure and a team to help me grow my business.   I realized that I had reached the point where I needed an office assistant so that I had more time to raise my kids, build the business and succeed at both.

I was picking up my 9-year old son from a play date and I mentioned to the dad of my son’s friend that I really needed an assistant. The father, who is a rabbi, asked me what I was looking for and said he would ask people in his congregation.

I explained that I was looking for a recent college graduate who would have stronger technical skills than I do and would be eager, enthusiastic and smart.

Soon after, in early Fall 2011, the Rabbi was talking to a couple in his congregation and they were telling him that their daughter, Jordana, had just graduated college with a degree in business and economics, but had not found a job yet.

 Hiring An Assistant Helped Me “Do It All”

Jordana Kauffman

Jordana came aboard as a full-time employee on October 10th of that year. She says that because it’s a small company she is respected and her opinion matters in a way it never would in a big company. The two of us are constantly bouncing ideas off each other and she is involved in every aspect of my business including P.R. (she looked through her alumni publication and found an alum who is an anchor at Fox TV and Jordana contacted her resulting in my appearance on Fox Business News). She is involved in problem-solving for every aspect of the business and is involved with the sales, accounting, account management, operations. She feels it’s all about jumping in where she is needed.

I still work out of an office in my home and enjoy the flexibility to be available for my children when they get home from school.  I’ll admit it can be tricky and there have been times when the kids needed help with homework and Jordana stepped in to help them while I finished up a conference call.  As Jordana puts it, “We back each other up. When you work so closely you can’t help but forge a personal connection.”  I try and include Jordana in many business decisions and strategy meetings.  I feel strongly that she should have the opportunity to learn as much as possible along the way.

The more she grows and develops her business skills the more she is able to bring to the table, and that to me is a winning strategy for success.

Best Regards,
signature Hiring An Assistant Helped Me “Do It All”
Debbie Estis Greenspan
Founder/CEO/Mom
Dr. Doormat, Inc.

May Every Step You Take Be Healthy!

Best Regards,
Debbie Greenspan's signature
Debbie Estis Greenspan
Founder/CEO/Mom
Dr. Doormat, Inc.